Artwork and adaptation costs grow with no clear owner

The problem

One campaign idea can become hundreds of sizes, languages and formats. Each adaptation is small, so nobody watches the total, and it often ends up larger than the original creative budget.

Brands, agencies and retailers each assume someone else is managing it.

What we do

• Work out where adaptation volume and cost actually come from
• Agree who owns scope, approval and budget for each stage
• Set pricing for adaptation work that both sides can plan around
• Choose the right production model: in-house, agency, UK studio or offshore
• Set up reporting on volume, turnaround and cost per asset

What this covers

• Artwork and packaging prepress, including colour management and proofing
• Artwork version control and compliance checks as packs and regulations change
• Retouching and e-commerce imagery, including AI-assisted production with human quality control
• Adaptation and localisation across print, digital, video and audio
• CGI product visuals, built from CAD files before a product is made or photographed

How delivery works

We set the scope, pricing and quality checks, and stay accountable to you. Production is carried out by specialist studios in the UK and offshore that we have vetted and manage directly.

In a previous role our founder led client teams across the UK and India, within a delivery workforce of more than 400, producing creative, artwork and adaptation work for major clients across EMEA.