Design and marketing production
Returning a loss-making UK operation to profit
- Situation
- The UK business of a global design and marketing production company was losing money. Our founder led its client services and reported to the CEO.
- The work
- They overhauled pricing, workflows, reporting and commercial controls. They introduced Salesforce in the UK, so leadership could see account performance, pipeline, revenue and margin. They coached the account teams in consultative selling and commercial judgement.
- Result
- The UK operation returned to profit within three years, and gross profit grew by 35% over the same period.
